Live chat and lead generation

One of the things that live chat can do for you is the provision of information and data that you can use to identify and cultivate potential customers for a business product or service. This process is known as lead generation. Using live chat, you can pique the interest of customers in a particular product or get them to enquire about the product or service. Here’s how.

1. Keep a FAQ system close to your live chat console. This will increase the speed with which you answer questions asked by a customer. Most of these questions will be on the knowledgebase system that you already have. Create a way to capture lead information easily. Different leads need to be captured differently.t the product or service. Here’s how.
2. Keep a FAQ system close to your live chat console. This will increase the speed with which you answer questions asked by a customer. Most of these questions will be on the knowledgebase system that you already have.
3. Create a way to capture lead information easily. Different leads need to be captured differently. You can set up a form that collects basic personal information from each person. This makes future references easy and also allows you to tailor products to specific needs.
4. Control the conversation without fear. Ask customers to provide details that you find useful. Be bold. They need solutions and will be ready to provide information that will lead them there as long as it does not compromise them in any way.

It must be noted that generating leads and customer satisfaction are two separate things. This is how it works. To generate leads, you focus on answering just a few questions, say 5 to 7 questions. Within this time, you can get the customer to answer as many questions as you need them to. Next is to make an exit statement where you transfer the chat to an agent who is concerned with customer satisfaction. Trying to combine lead generation with customer satisfaction might muddle things up. So, the advice for you who wants to use one stone to kill two birds is to prioritize and compartmentalize.