{"id":28101,"date":"2021-03-27T09:14:41","date_gmt":"2021-03-27T08:14:41","guid":{"rendered":"https:\/\/www.digitalcustomercare.eu\/why-social-media-customer-service\/"},"modified":"2021-05-17T16:55:53","modified_gmt":"2021-05-17T14:55:53","slug":"pourquoi-un-service-gestion-des-medias-sociaux","status":"publish","type":"page","link":"https:\/\/www.digitalcustomercare.eu\/fr\/pourquoi-un-service-gestion-des-medias-sociaux\/","title":{"rendered":"Pourquoi un service gestion des m\u00e9dias sociaux ?"},"content":{"rendered":"<p>[vc_row css=\u00a0\u00bb.vc_custom_1537510239353{padding-bottom: 30px !important;}\u00a0\u00bb][vc_column][vc_column_text]Les commentaires, plaintes ou questions publi\u00e9s en ligne peuvent \u00eatre partag\u00e9s facilement et rapidement, de sorte qu&rsquo;ils ont une port\u00e9e plus large qu&rsquo;un message physique publi\u00e9. Il est donc primordial de r\u00e9pondre rapidement aux questions, remarques et plaintes qui sont publi\u00e9es en ligne. C&rsquo;est ainsi que vous devrez bien organiser votre service client\u00e8le des r\u00e9seaux sociaux<\/p>\n<p>En \u00e9tant bien organis\u00e9, le service client\u00e8le des r\u00e9seaux sociaux pr\u00e9sente plusieurs avantages aussi bien pour vous que pour vos clients.<\/p>\n<p>Pour vos clients :<\/p>\n<ul>\n<li>poser une question ou poster un commentaire en ligne est un moyen efficace d&rsquo;attirer leur attention sur la question ou le probl\u00e8me et de le faire r\u00e9soudre ;<\/li>\n<li>Obtenir une r\u00e9ponse par messenger, twitter ou la page facebook d&rsquo;une entreprise est g\u00e9n\u00e9ralement plus rapide que par e-mail ;<\/li>\n<li>Il est plus facile pour le client de poser sa plainte ou sa question sur le canal de son choix sans avoir \u00e0 rechercher un canal de service sp\u00e9cifique sur le site web de l&rsquo;entreprise.<\/li>\n<\/ul>\n<p>Pour vous, le service client\u00e8le des m\u00e9dias sociaux peut :<\/p>\n<ul>\n<li>Entra\u00eener une plus grande satisfaction des clients gr\u00e2ce, entre autres, \u00e0 une meilleure exp\u00e9rience client ;<\/li>\n<li>Contribuez \u00e0 maintenir et\/ou \u00e0 am\u00e9liorer la r\u00e9putation de votre entreprise, voire \u00e0 pr\u00e9venir les atteintes \u00e0 l&rsquo;image ;<\/li>\n<li>entra\u00eener une r\u00e9duction du nombre de plaintes par t\u00e9l\u00e9phone, au guichet, par courrier ou par e-mail ;<\/li>\n<li>Avoir plus d&rsquo;opportunit\u00e9s de r\u00e9pondre commercialement aux besoins des consommateurs (g\u00e9n\u00e9ration de prospects sociaux) ;<\/li>\n<li>donner un bon aper\u00e7u des probl\u00e8mes et des tendances au sein de votre groupe cible ;<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=\u00a0\u00bb.vc_custom_1537510239353{padding-bottom: 30px !important;}\u00a0\u00bb][vc_column][vc_column_text]Les commentaires, plaintes ou questions publi\u00e9s en ligne peuvent \u00eatre partag\u00e9s facilement et rapidement, de sorte qu&rsquo;ils ont une port\u00e9e plus large qu&rsquo;un message [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi un service gestion des m\u00e9dias sociaux ? - Digital Customer Care Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalcustomercare.eu\/fr\/pourquoi-un-service-gestion-des-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi un service gestion des m\u00e9dias sociaux ? - Digital Customer Care Company\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=\u00a0\u00bb.vc_custom_1537510239353{padding-bottom: 30px !important;}\u00a0\u00bb][vc_column][vc_column_text]Les commentaires, plaintes ou questions publi\u00e9s en ligne peuvent \u00eatre partag\u00e9s facilement et rapidement, de sorte qu&rsquo;ils ont une port\u00e9e plus large qu&rsquo;un message [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalcustomercare.eu\/fr\/pourquoi-un-service-gestion-des-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Customer Care Company\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-17T14:55:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalcustomercare.eu\/fr\/pourquoi-un-service-gestion-des-medias-sociaux\/\",\"url\":\"https:\/\/www.digitalcustomercare.eu\/fr\/pourquoi-un-service-gestion-des-medias-sociaux\/\",\"name\":\"Pourquoi un service gestion des m\u00e9dias sociaux ? 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