“Website visitors today want to be able to ask their questions right away – without having to use another communication channel such as email, phone or social media,” said Kaitlin Jurt, Social Media Specialist at Culligan. Partly for this reason, this global supplier of water and water treatment solutions decided to outsource live chat to Digital Customer Care Company.

Clean drinking water is our primary necessity of life. Culligan annually supplies 50 million customers worldwide with cleaner, better and tastier water. The company does this with a variety of services and products, such as water treatment systems, dispensers, softeners and coolers from 35 different brands such as Culligan Water, Zip Water, ZeroWater, Blupura and Quench.

The North American company provides its services and products through more than 900 dealers to consumers and businesses in 90 countries around the world, from the United States to Japan and Argentina to China.