In a world still feeling its way through the changes caused by the pandemic, it’s now even more crucial to establish how Customer Experience (CX) influences buying […]
How Customer Experience (CX) affects purchasing decisions
How to inspire customer loyalty
On average, it costs a brand five times more to recruit a new customer than it does to retain an existing one. In addition, highly engaged customers […]
Personalization vs privacy – finding the balance with your customers’ data
With businesses placing more and more emphasis on customer-centric policies, personalizing the customers’ shopping experience is very much a must these days. This not only keeps the […]
10 of the best ways to get customer feedback
To plan the most effective online strategy, you have to understand your customers. This goes beyond knowing their likes and dislikes. You have to gain an understanding […]
What is Conversational Marketing?
Building a mutually rewarding relationship with your customers is one of the best ways of getting some free publicity! Here we take a look at the power […]
Omnichannel shoppers: What they are and how to convert them
As digital devices increasingly play a role in the business word, online vendors are having to adapt their marketing and promotional strategies to a new type of […]
Improving customer experience through live chat
Humans are gregarious creatures. Everywhere there is pleasure, we are more than likely to frequent those places. This holds true for the business world also. It’s all […]
5 ways to create value for your customers
Added value is an important tactic that small businesses can use to acquire and retain customers, increase brand awareness, and differentiate their position in the market. Not […]